![]() This does not mean that all candy references would be off-limits.įirst, it's important to note that King doesn't currently own the trademark for 'candy.' The company has filed an application for it and, at the time of writing, it is about to be published for opposition. ![]() But according to legal experts Polygon spoke to, it's more complicated than that, and there's more to it than just a word. ![]() A candy-themed game jam even popped up in response to the trademark registration. To many, it also seems unfair that a big developer should be able to "own" a word. King's move has raised concerns that if the company successfully trademarks 'candy,' no one will be able to use it in any of their game titles. The company, best known for making the highly successful puzzle game Candy Crush Saga and other titles in its Saga series, was accused of throwing its weight around and intimidating small developers. When it was recently revealed that social game developer filed to register the trademark for the word 'candy,' the response from fellow developers and game players was less than kind.
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